The Real Handmade Organic Roses from Ecuador

We are one of the few farms in Ecuador who takes their customer’s well-being as a priority that is why our roses are organic. Currently, we offer more than 60 super premium varieties of roses. We are constantly looking to innovate and expand its products to meet our customers’ needs.

Eco-friendly Farm

We have reduced the use of chemical materials in our farms. We use organic products for an eco-friendly agricultural management.

Creative Ideas

By reducing the use of chemical pesticides and their harmful effects on the soil and on human beings, we want to deliver not only beautiful, higher quality roses but roses that won’t harm our employees, our customers and our planet.

Specialized Team

We take roses personally, that is why our workers are specialists in quality and beauty, they have been carefully trained in the craft of cultivating beautiful roses. From the growers in the field to the engineers in the labs, our team members are rose’s experts.

The Hand of the Artisan

The beauty of a Florana rose lies in the smallest of details, from planting the rose seeds at the right time of year to rising before the sun to harvest the crops.

Environmental Impact

Florana Farms has dedicated substantial time and resources to develop an advanced irrigation system and protocols that drastically reduce water use and ensure minimal impact on its farmland and neighboring areas.

Our Reward

By going organic we have improved the development of our plants, our roses have intense colors, thicker stems, a healthier foliage and a longer vase life.

About us

FLORANA is committed to be a participant not a spectator in the effort to make a sustainable world. We believe that we are responsible for the people that are affected by our industry as well as our environment. We are one of the few farms in Ecuador that produces organic roses.

FLORANA FARMS S.A. is an innovative and dynamic Ecuadorian flower company established since 1993. FLORANA started as a farm of fresh cut carnations and mini carnations. In 1997 we decided to become a grower of unique, higher quality eco-friendly roses.

We are one of the few farms in Ecuador who takes their customer’s well-being as a priority that is why our roses are organic.

Our Handmade Roses

Florana contributes to the environment by minimizing the use of chemicals and by minimizing soil degradation and erosion, this results from the optimization of biological productivity.


Known as the "red of lovers", red is the color of fire, love, and seduction. Eye-catching, intense, and stimulating, the Florana Freedom rose signifies a lover's love and respect, passion and desire, purity and sincerity. The perfect rose to say "I love you!"

Sexy Red

Florana sexy Red is a captivating red rose with flowing edges. With its true red petals, is sure to draw attention of those around it. Messenger of strong attraction, she is beautiful, fabulous, and very confident. Let’s face it, sexy is all about attitude!

Cherry O

Florana Cherry O! Dark Pink Rose is a fresh, deep pink bloom with a large head that fully opens into an impressive classic cup-shaped bloom.


Florana 3D rose is elegant and sophisticated rose. Perfect to create a bouquet of emotions.

Orange Crush

Florana Orange Crush symbolizes desire and enthusiasm with its warm and vibrant tone.


Florana Iguazu rose, at a first glance, recalls the dawn and the first rays of sunshine.


The perfect rose to say "I love you!"


Gorgeous, and evocative, this gentle shell pink rose is the most beautiful among the new varieties presented.

Hot & Magic

Nature Cherry

Florana Nature's Cherry rose is a bright coral orange with tones of pink throughout.


Florana lemonade roses is one of the most beautiful roses of our farm, these especial roses is a mix of tones and aromas.


The perfect rose to say "I love you!"



Our experience for more than 20 years in the floral industry, has enabled us to consolidate a network of satisfied customers all over the world. We have a specialized team that will offer you the best not only in terms of quality but in terms of service too.

Ana María Martinez

Sales Director

Europe, USA and China

Ecuador:+593-2600-1700 Ext: 100
USA:+1-305-432-5127 Ext: 100

Katherine Bravo

Sales Director


Ecuador:+593-2600-1700 Ext: 140
USA:+1-305-432-5127 Ext: 140

Geovanna Mera

Sales Director

Eastern Europe

Ecuador:+593-2600-1700 Ext: 130
USA:+1-305-432-5127 Ext: 130

Contact Us

When you think of roses, think of Florana Our roses are made with care and responsibility. Our blooms are bigger, brighter and organic!

We really appreciate your time and we hope to hear back from you soon. Please do not hesitate to contact us should you have any questions.

  • Address: Av. Pampite S/N, Edificio Officenter Piso 2. Cumbaya, Quito, Ecuador – South America
  • Phone: Ecuador:+593-2600-1700 USA:+1-305-432-5127
  • Email: